Copywriting - The Portfolio

For quick reference, the listing of my copywriting credits is divided into category (Brochure, Advertising, Direct Mail, Prospectus) by industry sector. This is not an exhaustive overview of my work, merely a sampling of fairly recent examples readily available from my files. Not included are video & av scripts, radio ads, speech notes.

Brochures

Agriculture
Best Food Program - Australian Quality Council
We want to help you to do business better (An invitation to Australian
apple and pear growers) - Australian Quality Council

Commerce & Financial Services
Multiquote: Today's prices, tomorrow's technology - AAP Reuters Economic Services
AAP Market Quote - AAP Reuters Economic Services

Managing risk by managing growth - Crossley Management Services

We can develop a financial reconstruction package to help save your business - MCRM Advisers

Your bottom line is profitability - and we have the expertise to help you to achieve that goal - Corporate Direction (The Girvan Corporation)

10 steps taking the complications out of the changes in workers compensation - Corporate Direction (The Girvan Corporation)


Communications & IT
AccessPlus is talking business - AAP Communications
Satellite Systems - AAP Communications
Microwave Systems - AAP Communications
Videoconferencing - AAP Communications
Voice Information Processing - AAP Communications
Technical Services - AAP Communications
Communications Management: The Key to Business Success - AAP Communications NewsTrack: Instant access to the news - AAP Information Services
Delivery of innovative telecommunications solutions - Objectif
Harnessing technology to increase efficiency and profitability - Home Communications

Government
There are a number of ways to improve your export performance - Commonwealth Department of Industry, Technology & Regional Development ('First Stop Shop' Pilot Program)

There are a number of services to help you do business better - Commonwealth Department of Industry, Technology & Regional Development ('First Stop Shop' Pilot Program)

Migration Profiles of Success - New South Wales Department of Industrial Development & Decentralisation

Industry

Building a Future on the Strength of Steel - Tubemakers Structural

DuraGal: Prepared to use. Protected to last - Tubemakers Structural

Introducing Galtube Plus: Tough. Economical. Looks good too! - Tubemakers Structural

BTM Tubecolor: Lustrous long life at low cost - BTM Tube Products

Loc-Tex Steel Framing: The faster, firmer, no waste, build-anything framing system - Loc-Tex International

Stainless Steel Welded Schedule Pipe - BHP Steel, Coated Products Division - Stainless

You're diving in paradise! Here's how you can enjoy it even more - CIG Gas Cylinders

Heat Containment Industries - Heat Containment Industries

Become a pioneer in providing a greener, cleaner, healthier future - Pacific Solar

Materials Handling & Packaging
Multi-Fill: Meeting your Contract Packaging needs - on-time, every time - Multi-Fill Pty. Limited

Mining & Resources
IMAS Conveyor Belting - We never stand still - Gulf Conveyor Systems
Opal Valuation - Lightning Ridge Miners' Association

Transport
The World just got smaller - International Freight Services

Advertising


Commerce & Financial Services
Sometimes your information needs can suffer from terminal overload - AAP Reuters Economic Services
Financial reconstruction can save your business - MCRM Advisers
Engage Moores, and it's like having your own financial controller on staff - Moores Chartered Accountants

Communications & IT
Effective management relies on well-managed communications - AAP Reuters Communications
We want you to get the message - AAP Reuters Communications
Can you keep a secret? Your CYCOMM-1000 can! - AAP Reuters Communications

Corporate
We're ensuring the quality of our future with a total commitment to quality - Tubemakers of Australia
At Tubemakers, we turn steel into essentials by bringing together our best resources - Tubemakers of Australia
Building a Future on the Strength of Steel - Tubemakers Structural

Industry

Intoducing DuraGal, The New Standard RHS - Tubemakers Structural

Cutting corrosion cuts costs - Industrial Galvanizers Corporation

On Time. Everytime. Anywhere in Australia - Tubemakers of Australia, Oil & Gas Pipelines

The measure of our experience - Tubemakers of Australia, Oil & Gas Pipelines

The tolerances we work to are finer than the thickness of this paper - BTM Tube Products

To withstand the rigours of time and the elements takes special qualities - BHP Steel - Stainless Products
The structural steel section with a stainless reputation - BHP Steel - Stainless Products
When Australia celebrates its bicentenary, we'll have achieved a milestone of our own - Morganite Group
At ANI Ruwolt, an innovative engineering solution is always close at hand - ANI Ruwolt
A badly chosen cast seldom delivers a winning performance - Bradken (Castings)
The singular benefits of Bradken one-piece bogies all add up - Bradken (Railway Bogies)
If you're rolling on Bradken gear, you're on the right track - Bradken (Railway Products)

Materials Handling & Packaging
When you need a better solution - N.B. Love Adhesives
One way to help solve your adhesive problems was to solve a little packaging problem of our own -  N.B. Love Adhesives
A reliable carton should hold its liquor, without being an early opener - N.B. Love Adhesives
Turn your handling problems into profits at the touch of a button - Colby Handling Systems

Mining & Resources

We're putting more effort into mining so you need to spend less - Comsteel

The good oil on rig lines - Bullivants Lifting Gear

The easy answer to a burning question - Bullivants Lifting Gear

Now that you've learnt the ropes - Bullivants Lifting Gear

The winning combination in coal - Ruwolt-Gundlach expertise and equipment - ANI Ruwolt

ANI Ruwolt - We bring a wealth of experience to Australia's mineral wealth - ANI Ruwolt

Comsteel Ruwolt and Rexnord. Working together with absolute precision - Comsteel Ruwolt

The big name in grinding mills - Comsteel Ruwolt


Direct Mail


Industry
Introducing Galtube Plus - Tubemakers Structural
DuraGal, The New Standard RHS - Tubemakers Structural
ACCEPT SUBSTANTIAL SAVINGS - Industrial Galvanizers Corporation
The measure of our success - Tubemakers of Australia, Oil & Gas Pipelines

Materials Handling & Packaging
This is an invitation to share in a combined vision of industry leadership - Colby Handling Systems/Digital Equipment Corporation seminars, Melbourne & Sydney

Prospectuses

Industry

Prospectus on licences to manufacture and distribute the Williams Split Nut - Girvan Corporation

Loc-Tex Steel Frame Building System : Combining computer efficiency with optimum design versatility - Girvan Corporation