Public Relations - The Client List

I have undertaken a wide range of promotional activities for some of Australia's best known companies in recent years. These activities have covered:

• Design and implementation of comprehensive public relations campaigns
• Writing of print materials such as corporate profiles, product brochures, annual reports, etc. (see COPYWRITING )
• Establishment of theme and design and installation of conferences and exhibitions
• Scripts for audio-visual programs
• Preparation of communication studies and publicity strategy plans.

A Client List that Reflects my Experience

Industry & Commerce Australian Associated Press Group AAP Information Services AAP Communications AAP Reuters Economic Services. BHP Divisions and Subsidiaries Structural & Pipeline Products Oil & Gas Pipeline Systems Stainless Products Industrial Galvanizers Corporation Morganite Group Morganite Australia Heat Containment Industries            Article in Australian Business , AAP Communications

Property The Angliss Group Windsor Downs Estate Housing Homeworld HousingWorld Casula HomeZone 2000 Glenmore Park Mt. Annan Display Village Beechwood Homes Clarendon Homes Advertorial for NSW Project Home builders

Government
Department of Industry, Science and Technology

Retail
The Email Group

• Clark Australia

Victa Treco Storage Systems

Building & Construction

• Building Research Centre
• Facade Engineering Centre

Insurance BAC Group - Business Assurance Consultants Tourism/Hospitality Air Mauritius NRMA Travel Best Western Motor Inns Commonwealth Industrial Gases CIG Beverage Systems CIG Gas Cylinders                                            A page from Belle article on Mauritius

Education & Training

• AGSEI - Australian Graduate School of Engineering Innovation
• The Australian Corporate Training Centre

Public Relations is an Essential Element

The primary aim of a public relations program is to introduce and position a product or service in the market place. But it also plays another vital role: promoting a positive corporate image to a wide audience - clients, shareholders, government and the general public.

While media exposure - through media releases, magazine and trade journal articles, appearances on radio and television, and media contact - is the core element, effective public relations achieves its aims through an integrated program. This incorporates such communications tools as newsletters, brochures, an internet site, annual reports, prospectuses, direct mail and submissions to government.

Public relations is now recognised as an essential element in any truly effective marketing strategy. I offer a complete public relations package which is thoroughly integrated into the client's overall marketing strategy.

The services I offer

I provide a broad span of public relations services including:

Editorial Preparation and production of media releases and their distribution to Australian metropolitan and regional media, and overseas media: press, radio and television. Preparation of editorial for newspaper and magazine features and supplements. Preparation of editorial material for all other purposes: brochures, articles, reports, prospectuses, annual reports, newsletters, audio visual scripts, exhibition panel copy, speeches, etc. Trade magazine insert

Media Relations

• Media liaison (particularly where the 'selling' of a story's potential requires personal contact), including meeting journalists' and broadcasters' requests for additional information, photographs, etc.

Internet

• Developing, maintaining and registering with the major search engines an internet site designed to attract customers.

Public Affairs

• Liaison with government bodies and lobbying.
• Counselling on media and communications implications of legislation.
• Preparation of speeches, reports, submissions.

Special Functions & Promotions Organising clients' participation in exhibitions, functions, conferences, promotions, trade fairs, etc.                       Tubemakers Structural stand at Sydney's Darling Harbour

Publicity

• Preparing and arranging clients' participation in press interviews, television and radio programs, etc.
• Arranging press conferences and special events.
• Organising press familiarisation trips.
• Advising clients on how to handle adverse publicity and crises.

In all areas, I make use of my extensive network of specialist consultants when a particular level of in-depth expertise is required for a specific project.

For further information - including fee structure, or a comprehensive portfolio covering your industry sector - please phone write or email.