Hotkey North Shore Internet

 

What a great idea to have your own webpage!

It's today's way of making a definitive statement about yourself - like the way you dress, or the car you drive, or where you live, or the way you carry yourself - only it is far more versatile and more articulate than any of those others.
 

Design ~ Style, Taste & Content

Please take some time to browse the 'Net and look with a critical eye at the websites and webpages that you encounter. (You will find plenty of hotlinks on our Client Webpages, Websites To Visit and Software To Go! webpages!) Does this one appeal to your taste - is it elegant in design, or vulgar, or tawdry, or just flashy? Is that one so full of gimmicks, gee-gaws and gizmos that it conveys no coherent core message to its visitors? Or is another one so loaded with heavy graphics that it takes forever to download?

All of these - and much more - are considerations you must take aboard when setting about to design your personal - or business - webpage. Consider first what is your central communication, the message you wish to tell the world through this webpage. Certainly you will need to have a fair knowledge of yourself - or your business - to establish this critical core concept. Once established, your next question is - how to express this concept clearly in a way or ways that compliment and reinforce the message, rather than detract from or distract from or lose or confuse the message.

Perhaps you could write a brief note about yourself - autobiographical style. Or include things written about you by others - biographical or endorsement style. Or you might care rather to be known by your views on other matters - referential style. Or by the way you express yourself - expressionist or verbalist style. Or you might be more comfortable with images rather than words, and you could post a host of your favourite pictures of yourself - album style. Or pictures you have made - gallery style. Or an infinity of other styles - anything goes as long as you feel that this truly expresses yourself - or your business - appropriately and better than any other way conceivable.
 
 

Making your webpage

Once you have decided on the content and style, putting the webpage together is relatively simple and easy. In Netscape Composer (there are many other webpage composers - WordPerfect 7.x allows you to compose a webpage exactly as you would a WordPerfect page - but we recommend Netscape, and you keep downloading free upgrades!) open a New Blank Page. Right button click anywhere on the page and select Page Properties from the dialogue box that opens. This allows you to select colours for the background and typefaces, or you can select an image to `tile' as your background. You will see quite clearly on the screen the combination of colours you select - just keep experimenting until you get what you like! Then you can start inputting your content - you can either type straight onto the webpage in Composer, or you can `cut & paste' your text - and images - from another source. To format text, highlight the relevant section, and using the drop-down Style menu (white box, farthest left on the Type toolbar) you can select a style to apply - headlines or list or bullet or whatever. Right of the Style box is the Typeface drop-down menu where you can likewise select a typeface for the highlighted text. Next right is the font size menu, then the colour menu. Then icons for applying Bold, Italic and Underline, next Remove All Styles - which does just that. Further right, icons to apply bullet points to paragraphs, next point numbers for paragraphs, the Reduce Indent, then Increase Indent, then Alignment. All just like conventional wordprocessors.

To insert images, click on Insert (on the master toolbar) and then on Image. Browse to your image file using the dialogue box that appears, select it and select the alignment option required - text can go only one side of the image, and only one line, aligned top, centre or bottom, unless you select the Text Wraparound options. (More complex placements are available using the Table tool, but you'll find out about that later for yourself!) And so you build up your webpage.
 

Hotlinks

It is customary at the bottom of your webpage to have hotlinks to take visitors back to your Index or Contents page (in multiple page sites), or they can use their Back button to go back to whence they came. It's also usual to have your email hotlink there, even though you do not need to have your name on it. To make a hotlink, type some text -
Email me!
You then highlight that text, right button click on it and in the dialogue box that opens click on Create New Link Using Selected (you can hyperlink text or images); for your email link you type "mailto:" followed (no space between) by your own email address. Then click OK or hit Enter, and it's done. (Note that it changes to the colour you selected earlier in Page Properties.)
Email me!
Difficult, huh? Other sorts of hotlinks work the same way - to refer to another webpage on your own system, use the dialogue box Browse button to locate the page file (xxxxx.htm or xxxxx.html) you want the link to take the visitor to, then OK. Or cut and paste the URL (website address) of a remote webpage into the same dialogue box, then OK. The links don't work in the Composer, so SAVE your work, open the Browser and open your page to test the links. (Of course the remote links won't work unless your logged on to the 'Net.)
 

How to get your webpage found

Back in the Composer, right button click on the page background (in the bottom right is best, for some reason) and open Page Properties. Enter the filename you intend to save your work as, your name as author, a one- or two-word description of the content, and - most importantly - under Keywords enter the descriptors for your site. These descriptors are words used to index the site for the various search engines, so if you have `Elephant' as a descriptor, anybody world-wide who enters the word Elephant into their search engine will be referred to your webpage. And you can use as many words as you like, just keep the words or phrases separated by commas thus : `Elephant, daisy, daisies, sex, ...' and so on. See - simple!
 

Putting your webpage on the system

Once your page is ready, you will need to upload it onto the Hotkey North Shore ISP server. This frightening-sounding process is executed by a file transfer protocol system, or ftp. Quite simply, you download an ftp - we recommend ws-ftp available via Your Resources - and enter your protocols, user name and password. When you launch ws-ftp, it will contact Hotkey North Shore's ISP server; it displays two windows, on the left a directory on your computer, on the right your allocated website directory on the ISP server. Browse the left window to find the directory / Folder (which I suggest you call `homepage') where you have your webpage and any included files, select the files you want to upload, and click on the appropriate arrow to start the transfer. It's slow enough, and when complete, you will see that all your files are visible in the right window, on the server. You can then close and exit ws-ftp, and use your browser to download your webpage from the server  - useful to check that all links are functional. And that's that.
 

Your option ~ let an expert do it for you!

Well, them's the basics, with a bit of good advice about design and content. If you don't feel game to do your own website or webpage, consult a professional communicator to generate your message and / or a designer whose style you like, who does not overwhelm or otherwise interfere with the message he is supposed to be helping to convey. If you approve of the style and content of these pages, please consider using The Best in the Business  to produce your website - terms are on the hotlonked webpage and conditions on application.
© Hugh O'Connor, NSW 1997
 
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Contact me -  Vincent O'Connor
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